A fine line when ads and children mix

Source: Stephanie Clifford, New York Times (Free Registration)

When an arts and crafts company placed an ad in Discovery Girls magazine for Tulip Glam-It-Up iron-on crystals, it hardly seemed controversial. The ad, which ran last summer, showed a young girl wearing a T-shirt swirled with paint and crystals. “I glam rock it up,” the girl was saying.

But when the reviewers assigned to monitoring children’s advertising at the Council of Better Business Bureaus saw it, they saw problems.

Read Full Article: A fine line when ads and children mix

 

Tags/Keywords

privacy, headlines, youth, online privacy, children, advertising, coppa, commercialism, children's advertising

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