An insurance company wants your Fitbit data

Source: Christopher Ingraham, Washington Post (Paid Registration)

Life insurance company John Hancock made a splash last week with the news that soon all of its policies would come bundled with the option to let the company track your fitness -- via either a website and app, or through the use of a fitness tracker like an Apple Watch or Fitbit.

The published research on Fitbits and similar devices, however, has yet to uncover a clear link between fitness tracking and fitness, to say nothing of longevity and mortality, or of insurance companies' profits. But there is some solid evidence that if the use of the devices is paired with incentives like rewards, challenges and leaderboards (“gamified,” in social science parlance) people can see real health benefits.

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