Child protection nonprofit alleges ‘manipulative’ upselling with math game

Source: Olivia Solon, NBC News

The Campaign for a Commercial Free Childhood, a nonprofit advocacy group, accused a popular math game used in thousands of elementary schools of using “deceptive marketing and manipulative tactics” in a letter of complaint to the Federal Trade Commission.

While the game is given to schools free for students to play in a restricted mode with only their classmates, when children play the unrestricted version of the game at home, they receive regular reminders and messages encouraging them to become members, which costs $59.88 to $107.40 per child per year.

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