Released: January 25, 2010

Corporate antagonism goes public

Source: Stephanie Clifford, New York Times (Free Registration)

When Time Warner Cable was tussling over fees with the News Corporation, it did something that would have been unthinkable in the backrooms where deals were once struck: it hired a political consultant to mount a public campaign against its own client.

Bruce Haynes, a Republican strategist and managing director at the Washington firm Purple Strategies, helped create ads asking customers if Time Warner should “Roll Over or Get Tough” over fees with the News Corporation’s Fox division.

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