Released: May 25, 2010

Facebook fixing privacy tools

Source: Jon Swartz, USA Today

Facebook facing a backlash among a growing faction of its users, plans to soon simplify its privacy tools.

The disclosure, which came in an opinion piece by Facebook CEO Mark Zuckerberg, is the company’s first direct response to increased concerns about its privacy policy and the personal information of its nearly 500 million users. Facebook has been on a relentless quest this year to convert the vast mountains of data of its users into advertising revenue. And each time it does, it faces criticism.

The latest flap came in April, when Facebook announced new features that send user profile information in bulk to companies such as Microsoft, Yelp and Pandora. That prompted four U.S. senators — led by Sen. Charles Schumer, D-N.Y. — to demand Facebook pass along data only if users agree to it.

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