Wednesday, June 03, 2009

Privacy on the Web: Is It a Losing Battle?

Author/Publisher(s): Wharton School of Business, University of Pennsylvania

Read Online: Privacy on the Web: Is It a Losing Battle? (offsite)

Privacy on the web is the topic of this article which examines online tracking, data mining and behavioral advertising.

Recommendation

This article provides a thoughtful examination of privacy on the Internet. The piece is based on a speech by Fran Maier, Executive Director of TrustE, a nonprofit that sets guidelines for online privacy and awards a seal of approval to companies meeting those guidelines, at the 2008 Supernova conference, an annual technology event in San Francisco organized by Wharton legal studies and business ethics professor Kevin Werbach in collaboration with Wharton.

This site also contains a podcast—an audio file—of the article’s content.

Keywords

Privacy, Internet, Online Privacy, Online, Behavioral Advertising, Consumer Attitudes

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