Trump says Google is rigged. What do we know about how it works?

Source: Daisuke Wakabayashi, N.Y.Times (Paid Registration)

As the web has grown in size and complexity, the importance of Google Search has grown. A minor tweak to its algorithm can redirect huge amounts of web traffic. Still, not many people have a good understanding of how Google delivers search results.

There are hundreds of factors weighed by Google’s algorithm. While Google keeps most details of its search formula under wraps, it has revealed some specifics of how it works.  PageRank works on the basic premise that a page’s value can be determined by how many sites link to it.

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